One operator, plus a lot of AI
Things I've built
Not everything I have ever shipped. These are the recent ones, built mostly by me and a lot of AI, hands on the work rather than directing it from a distance. Every one is live.
VursuPlatform
Get your business AI-ready for sale.
The Knowledge Operating System for SMB owners preparing to exit. It turns undocumented processes, tribal knowledge, customer context, and operating logic into a structured business brain covering strategy, operations, financials, technology, people, customers, risk, and KPIs. The result is a queryable, transferable asset that makes diligence and succession go faster.
See the platform →
Building AI That Actually Gets UsedBook
A free book for leaders who are tired of the hype.
A pragmatic guide to moving from flashy demos to real business value, distilled from pattern recognition across 50+ customers in 15 industries. It covers why most AI projects fail, the trap of prioritizing a demo over something production-ready, and what actually works. Free PDF, no sign-up.
Read it free →
RobutlersProduct
Your personal brain, always on.
A personal knowledge platform that interviews you about your life, stores it as structured data, and makes it available to any AI tool through the Model Context Protocol. A persistent context layer that follows you across every assistant, so you never have to explain yourself twice.
Visit Robutlers →
BeaconService
Get found inside the AI answers.
Vursu's ad-ops service for businesses that want to reach buyers on AI-native surfaces like ChatGPT and Google's AI Mode. We build, run, and document the modern demand engine, so the campaigns and the learnings stay with the business.
Explore Beacon →
RippleAgent
Your story, on every feed.
An in-house content engine that turns raw footage and the day's news into polished, captioned vertical reels and publishes them across Instagram, YouTube, and LinkedIn. It is the same pipeline that runs @vursulabs.
See it in action →
Retirement Magic NumberTool
Find the number you actually need.
An interactive retirement planner that models a portfolio, Social Security, taxes, and required minimum distributions to solve for the savings target that funds the retirement you want. Adjust the assumptions and the math updates in real time.
Open the tool →
The GardenPersonal
The only product I built for an audience of two.
An installable, offline garden diary for Melanie and me. Talk or type an entry and it flows into the timeline and onto each plant's page, alongside a map of the beds and a plan for next year. Everything stays on the device and nothing is uploaded anywhere. It is a strange pleasure to finally build the thing you wished existed for years.
Open the app →
Ask me something
the record doesn't cover.
The career brain only knows what I've written down. For anything past that, email is the fastest way to reach me and I read everything that comes in.
I keep the questions people ask the brain, so I can see what is worth adding to the record. Page visits are counted too. No cookies, and nothing that identifies you.